- Fans can now build dream Mustangs and take their battles everywhere
- Nearly half-a-million dream Mustangs built online since the Ford Mustang Customizer was relaunched in June
- New feature, the drift challenge, lets mobile users race their custom Mustang on nine different courses
DEARBORN, Mich., Aug. 17, 2012 – Mustang fans can now build their dream pony cars and pit them against other fans wherever they go with the redesigned 2013 Customizer app for iOS and Android phones and tablets.
“Since we relaunched the online Mustang Customizer for 2013 models in June, more than 120,000 people have registered and built more than 450,000 unique fantasy Mustangs,” said Brian McClary, Ford digital marketing manager. “With the new app, fans will be able to configure their one-of-a-kind pony car any time they have a few minutes to spare.”
The original Mustang Customizer app was downloaded more than 250,000 times after it was released in late 2011.
Once a personalized Mustang is finished, users can save their car and have it automatically entered into the battle mode where other users can vote on their favorite designs. Users earn points and up to 70 different badges for each car they build, participating in battles, wins and also individual challenges against their Facebook friends.
Pictures of custom Mustangs can also be saved for use as desktop wallpaper on computers, phones and tablets plus shared on Facebook, Twitter and Google+. Users can also select their favorite custom design for a chance to win one of four dream Ford Mustangs to be built.
A brand-new feature of the mobile app is the drift challenge. Players can select any of the custom Mustangs from their garage and race it around any of nine different courses trying to beat the best times set by their friends.
The new 2013 Ford Mustang Customizer app is available in the AppleTM App Store for the iPad®, iPhone®and iPod® Touch and the Google Play store for Android-powered phones.
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Related Topics:2013, Android, Brian McClary, Customizer app, Ford digital marketing, Ford Mustang, Ipad, IPhone
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