Jillian Michaels to Kick Off Fitnesstech at 2012 International CES

NEW YORK CITY, October 19, 2011 – Inspirational television personality and fitness guru Jillian Michaels will highlight the marriage of tech and fitness at this year’s Sports and Fitness TechZone (FitnessTech), at the 2012 International CES, in Las Vegas, January 10 – 13. Michaels will discuss the impact of digital innovation and her recent partnership with Pittsburgh based BodyMedia, an on-body monitor company. Her Fitness Tech address at the International CES, the world’s largest consumer technology tradeshow, takes place at 10:30 a.m. on January 10, 2012, in room N256 of the Las Vegas Convention and World Trade Center (LVCC).

According to a recent survey by the Consumer Electronics Association (CEA)®, the sports and fitness category represents a $70 billion annual business in the U.S. alone. FitnessTech will highlight the most innovative of these new offerings including: activity-tracking armbands, waterproof mp3 players, GPS-enabled HD cameras, high-tech heart monitors, gesture recognition and full-body tracking user interfaces for games and sports simulators, high-tech sport goggles with GPS locators and many others.

«Technology has changed the game for everyone from professional athletes to weekend warriors,» said Robin Raskin, founder of Living in Digital Times, organizers of the FitnessTech Expo and Summit. «Jillian’s partnership with BodyMedia is a prime example of technology being used to greatly enhance results in weight loss and fitness.»

The FitnessTech Summit conference,free to all CES attendees, begins at 9:00 a.m. on January 10. Sponsors include BodyMedia FIT; Fitness Technologies; Go Bandit; My Basis; Omek Interactive; Polar; Recon Instruments; Scosche; and Withings. Participating companies will be represented in the Sports and FitnessTech TechZone located in the North Hall of the LVCC.