Mobile Streams launches SMS Subscription services in Argentina

Mobile Streams launches SMS Subscription services in Argentina

Buenos Aires, Argentina – 10 June 2009 – Leading global content retailer, Mobile Streams, announces today that it has launched its first SMS Subscription services in Argentina. Consumers can subscribe to various content channels including  music, jokes and relationship advice and receive daily text messages on their chosen topic. Consumers also receive various free content downloads as part of their subscription such as truetones or videos. These SMS Subscription services are marketed off-portal through the mobile internet.

Commenting, Simon Buckingham CEO of Mobile Streams said: "Combining SMS and multimedia services with a recurring subscription billing business model is the future for mobile Internet services in Latin America.  We are excited by the early results we have seen from the first wave of services in Argentina."

Mobile Streams has extended its longstanding direct operator portal billing relationships in Argentina to include direct billing agreements for direct to consumer services.  The subscription-based services are available on www.argentina.ringtones.com<http://www.argentina.ringtones.com/> and via the popular "2323" shortcode, amongst others.

In addition to marketing its own SMS Subscription services Mobile Streams is also licensing these capabilities to third parties that wish to run their own direct to consumer services in Argentina.